Case studies
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Nike:Just Do It
Launched in 1988, Nike’s “Just Do It” campaign transformed a simple slogan into a global mantra of perseverance and greatness. By blending emotional storytelling and inclusivity, it inspired individuals from all walks of life to push their limits.
This iconic campaign didn’t just sell sportswear — it shaped culture and added over $8 billion in revenue within a decade, setting the gold standard for brand storytelling.
Apple’s “Think Different” Campaign – Redefining Innovation and Identity
Launched in 1997, Apple’s “Think Different” campaign redefined the brand’s identity, celebrating creativity and innovation. With its iconic “Crazy Ones” ad and minimalist visuals, the campaign honored visionaries like Einstein and Gandhi, aligning Apple with boldness and individuality.
This campaign didn’t just rebuild trust — it set the stage for Apple’s resurgence, boosting revenue from $7 billion to over $25 billion by 2000 and solidifying its place as a leader in innovation.
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Ben Horowitz
