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Case studies
Being highly streamlined is the key to minimize friction and maximize operational efficiency.
Launched in 1997, Apple’s *“Think Different”* campaign redefined the brand’s identity, celebrating creativity and innovation. With its iconic *“Crazy Ones”* ad and minimalist visuals, the campaign honored visionaries like Einstein and Gandhi, aligning Apple with boldness and individuality.
This campaign didn’t just rebuild trust — it set the stage for Apple’s resurgence, boosting revenue from $7 billion to over $25 billion by 2000 and solidifying its place as a leader in innovation.